Posts by robertbarber

What’s Inclusive Design?

The inclusive design does not try to create a one-size-fits-all solution but rather considers the barriers and challenges.

Creativity likes AI

Creativity likes AI, because even though we’re scared it might take our jobs, who but us will have the initiative?

What is creative Copywriting

What’s Creative Copywriting?

Creative Copywriting is much more than the craft of writing words that persuade people to take action. Whether it’s buying a product, signing up for a newsletter, or clicking on a link, copywriting aims to elicit a response from the reader looking for the most creative ways. Let’s deep dig into what Creative Copywriting is.

What's a Microcopy?

What’s microcopy?

To define what microcopy is, we have to delve into the interesting debate about Content Design or, more popularly known, UX Writing. Units of information that not only have to be persuasive but useful and in a perfect balance with the tone of voice. In this short article, I will explain what a microcopy is
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Why do we use three bullets in copywriting?

You may have noticed that, in general, in copywriting we always use three bullets or bullet points to emphasise concepts. Sometimes you may see five and very rarely you will find two or four. There are several reasons and in this article I will explain why.

Slogan and claim are essential for your brand

A slogan and a claim are types of short texts that you use in marketing and branding. They have different purposes and functions, but they can also work together to create a strong and consistent image for your brand or product.