UX Copywriting
UX Writing is the creative craft of researching and understanding the user to deliver a comprehensive micro-copy to help the reader take the desired action. Sometimes called Content Design in the UK, it’s vital for websites, apps and much more. It’s also necessary to extend a product’s identity and voice, reinforcing the brand’s reputation and boosting business conversion.
Hi, I’m Robert Barber and I’m an expert in UX Copywriting. For more than 15 years I’ve worked on a broad number of projects where I researched, planned and created useful micro-copies for websites, apps, intranets and other interactive environments.
What does make UX Copywriting unique?
UX Copywriting is a very specific kind of writing that requires a deep study of the usuario, the product and the context. There are a few characteristics that are essential to obtain a successful micro-copy:
Useful:
Rule number one is being clear and concise. Micro-copies can’t have a heavy or hampered message.
Universal:
No matter where our reader is from, or what’s their background, the message has to be easy to understand.
Contextualised:
Where the copy is displayed matters, optimising words, length and tone of voice to boost its effectiveness.
Structured:
Guiding the reader’s path from the beginning and understanding what they expect from their navigation.
Balanced:
All the above has to keep a fair balance where there’s a 20% of Branding and an 80% of an effective message.
Why UX Writing is important for my business?
From a Product to a Marketing perspective, UX Writing is the key to creating successful communication and obtaining positive results. Also called content Design, it is necessary as fine graphic design or effective programming – hence the importance of working closely not only with designers but also with developers and marketers. This resumes in these three keys:
- Writing meaningful copywriting aimed to direct users to take action
- Composing a three-way harmony between the product layout, the brand’s voice and copy
- Anticipating users’ behaviour and translating techy jargon to create an effective conversation
This is why a professional UX copywriter makes a difference. A “Humans go first” approach oriented to solving users’ problems and ensuring business goals.
Bring your product closer to your users.