You may have noticed that, in general, in copywriting we always use three bullets or bullet points to emphasise concepts. Sometimes you may see five and very rarely you will find two or four. There are several reasons and in this article I will explain why.
A slogan and a claim are types of short texts that you use in marketing and branding. They have different purposes and functions, but they can also work together to create a strong and consistent image for your brand or product.
Perhaps you have a small business or even a blossoming startup and your idea is to grow on the Internet. Obviously, you will need a proper copywriting to introduce your product, to display your services or offer your amazing stuff. Being on the Internet you can reach a big audience and it is natural to
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